With four West End credits by 16; Carmen Jones, Carousel, Oliver! and Bugsy Malone. Simon’s career began early. A self-trained dancer who funded classes at Pineapple Dance Studios, he went on to perform with Take That, Michael Bublé and Tom Jones, later serving as Assistant Choreographer for The X Factor UK Tour and Creative Director internationally.

Today, Simon specialises in large scale global entertainment. His productions sail worldwide with Seabourn Cruise Line, Silversea Cruises and MSC Cruises; he has been Senior Choreographer for Global Village Dubai for 14 years, recently led auditions for Six Flags Qiddiya, and collaborated with Shirley Ballas on a national campaign.